The Umetsu Honke brewery was founded around 1865 and is located on the Japan Sea side coast. It 

is in essence a one-man enterprise, run by fifth-generation owner/brewer Umetsu Masasuke, who has implemented a brewing schedule which allows him to also enjoy family life. In line with the famous credo of his mentor Uehara Hiroshi – Sake wa junmai, kan nara sara ni yoshi (Sake is best when pure, and even better when heated) – Umetsu has ceded from the Japan’s Brewery Association and instead joined the 100% Pure Sake Breweries Association, and is a true ‘hot sake’ ambassador.