Miyoshino Jōzō is an extremely small-scale family brewery, which re-started at the present location in 1912. At the moment the brewery is pretty much a one-man enterprise, run by the young brewer Hashimoto Teruaki, enabling him to do whatever he feels like. This has resulted in various one-tankonly experiments, which have put this small brewery in the spotlight of sake lovers interest. Almost without exception the Hanatomoe sake brands are pure, unpasteurised, unfiltered and undiluted, and most are made with natural yeast. The brewery is located in the village of Yoshino, Japan’s most famous cherry-blossom viewing spot, but also well-known for Yoshino cedar wood, used by most breweries for making cask-sake.